Campaign
Booster
Working Environment
Display & Video 360 Account – activated for the client or media agency.
Simple integration with DV360
Just add OptimAIzer as a new user to the DV360 account.Full transparency
The tool operates in full integration with DV360. All changes are visible in the history tab.Data security policy
All data used by OptimAIzer is stored within the Google ecosystem (DV360, Google BigQuery, Google Cloud).
Key features
of OptimAIzer configuration
01
Add OptimAIzer to your DV360 account
Add OptimAIzer as a user to start automating campaign setup.
02
Set up your campaign in DV360
Create a campaign in DV360 – OptimAIzer will simplify and automate its preparation.
03
Enjoy the simple setup
The optimization and configuration are simple and quick, which saves time and avoids mistakes.
04
Let OptimAIzer work!
The tool takes control, automatically optimizing the campaign and performing repetitive tasks.
05
Track and learn
Track results, analyze data, and learn how to improve your campaigns. All changes are available in the DV360 history.
Campaign Booster
+28%
better campaign efficiency
full control over KPI implementation
easy and quick integration with advertising platforms
budget saving or a greater campaign reach on average by 28%
full automation and optimization 24/7
What Does OptimAIzer Do?
Better results
The system generates optimized campaign settings in fractions of a second, calculations that would be very time-consuming for a human. With the algorithms used, we can improve campaign effectiveness by up to 40%.
More time
Once the campaign is launched, the system operates fully automatically. Downloading reports, generating optimizations, uploading files to the broadcasting platform – all of this will be handled by Optimaizer for you.
No errors
A large number of campaigns run at the same time by a specialist increases the likelihood of errors. Often very costly ones. Many manual, repetitive tasks associated with campaign management have been automated. This way, the risk of error is practically nonexistent.
Cost optimization of labor
Depending on the company’s specifics, employees dedicate anywhere from a few to several dozen hours monthly to optimize a single campaign. Optimizer essentially reduces their workload and allows for the freed-up potential to be used where it is truly needed.
Daily optimization cycle
Manual input of daily optimizations can be cost-ineffective, especially for smaller budgets. The cost of automated optimization is disproportionately lower than that of manual optimization and allows for daily updates across all active campaigns.
Quick response to rate changes
The availability of advertising space and the cost of purchasing it change every day and depend on many circumstances. Optimiazer reacts dynamically to all these changes, allowing you to take advantage of even temporary opportunities to lower rates that arise in the market.
Average level of reduced media purchase cost for YT TrueView campaigns
Average increase in the quality parameters of the campaign (VTR, CTR)
Decrease in the costs of campaign optimization