With one tool, you can easily and significantly improve the efficiency of your campaigns while focusing your skills where they are truly needed.
The fully automated campaign optimization process, along with insights into the changes made, provides an additional source of knowledge that you can use when planning future campaigns.
Running multiple campaigns at the same time results in less engagement and control over the progress of each one.
Typically, a programmatic expert is responsible not only for running campaigns from planning to optimization and reporting. This also includes client meetings, status updates, and strategy creation.
To effectively manage the progress of a campaign and continuously optimize its course, the specialist must devote a significant amount of time to data analysis and implementing appropriate changes in ongoing campaigns.
Starting a campaign or the need for optimization on a public holiday was practically impossible until now. It required the presence of a specialist and the dedication of their free time.
This is a problem that agencies and corporations face on a daily basis. The process of training an expert is lengthy, and the number of campaigns to manage is constantly increasing.
Engagement in many processes unrelated to campaign management makes it difficult to maintain current oversight of the campaign’s progress. Often, errors in campaign settings, interruptions in broadcasting, or other mistakes are identified with significant delays.
The system generates optimized campaign settings in fractions of a second, which would be very time-consuming to calculate manually. Thanks to the algorithms used, we can improve campaign efficiency by up to 40%.
After the campaign is launched, the system runs entirely on its own. Downloading reports, creating optimizations, and uploading files to the emission platform – all of this will be handled for you by Optimaizer.
A large number of campaigns run simultaneously by a specialist can lead to errors, often very costly ones. Many manual, repetitive tasks involved in running campaigns have been automated by us. This way, the risk of error is practically nonexistent.
Depending on the specifics of the company, employees spend anywhere from several to several dozen hours per month optimizing a single campaign. Optimizer significantly reduces their workload and allows them to utilize the freed-up potential in areas where it is truly needed.
Manually implementing daily optimizations can be cost-ineffective, especially for smaller budgets. The cost of automated optimization is disproportionately lower than manual, allowing for daily updates across all active campaigns.
The availability of advertising space and the cost of purchasing it change every day and depend on many circumstances. Optimiazer reacts dynamically to all these changes, allowing you to take advantage of even temporary opportunities to lower rates that arise in the market.
Average reduction in media purchase costs for YT TrueView campaigns
Average improvement of quality parameters of the campaign (VTR, CTR)
Decrease in campaign optimization labor costs
