Frequently asked question

Is optimaizer a new DSP platform for media buying in the programmatic model?

No, OPTIMAIZER is a system that can be integrated with key DSP platforms (Display&Video 360 from Google, Adform) in a simple and quick way.
It works transparently on the indicated DV360 or Adformj account, so that all activities carried out by the system are visible in the main DV360 or Adform panel.

I would like to check the operation of OPTIMAIZER. How long does the start-up process take?

The integration with the indicated DSP platform takes only a moment. Just grant OPTIMAIZER access to your DV360 or Adform account – the same way you add a new user. That’s it!

Does the OPTIMAIZER system have a separate panel in which the results can be viewed?

No, the OPTIMAIZER platform has been designed in such a way that all results of the activities carried out by the tool are visible directly in the DV360 or Adform purchasing platform panels. Thus, account users have insight into all the activities carried out by the tool. They also have all the activities in one, key place – on the account of the purchasing platform they use.

How is this tool better than Google algorithms? Why should I use a separate platform when Google provides its own optimization algorithms for free?

– OPTIMAIZER can work from the very emission of your campaign, it doesn’t need a few days to get to know the emission in order to make any changes. It works and reacts continuously.
– OPTIMAIZER can work on CPV and CPM targets and it can optimize TrueView LI.
– Apart from simply transferring the budget between LI DV360, it has built-in 4 optimization algorithms. Note, none of them refers to the optimization of the campaign on YouTube. What’s more, at the time of selecting the automated bidding at the IO level, you do not have the ability to set the TrueView LI at all.

Algorithms enable:
– CPC minimization/click maximization
– conversion cost minimization/conversion maximization
– viewable impressions maximization
– quality video impressions (non YouTube video) maximization

None of the above algorithms allows you to reduce the cost of buying CPM/CPV on YouTube.

In what campaigns can I use OPTIMAIZER?

YouTube (True View, In-Stream, Skipabble)
YouTube Bumper Ads
YouTube (True View, In-Stream, UnSkipabble)
Display Open Market
Display Open Market OBB
Display Private Marketplace
Display Native

How many campaigns can I optimize with OPTIMAIZER, what are the limitations?

– One of the main advantages of OPTIMAIZER is that it can work on an infinite number of accounts and handle extremely effectively any number of campaigns.
– It will serve both campaigns carried out by an individual Client as well as several hundred campaigns set by the Media Agency with several dozen Clients.

What actual help does OPTIMAIZER provide, why would I use such a tool?

– The platform helps obtain extraordinary emission results vs. achievements of the Programmatic Expert handling the issue.
– The tool allows you to gain savings in the media budget – it purchases media in the most cost-effective way, while implementing the configured KPIs.
– It provides significant time savings for an Expert to support and optimize campaigns.

I have an outstanding Media Purchasing Expert in my team (in a programmatic model). He has many years of experience in the industry – what makes OPTIMAIZER better?

– Human processing is unfortunately limited. Even the best expert is not physically able to analyse and convert several hundred thousand combinations (affecting the optimization of the campaign as well as the result and effective purchase of media) instantly, in a short time.
– Unfortunately, one person is not able to handle and effectively optimize several dozen campaigns. The tool is able to handle an infinitely large number of campaigns, each of them in the same perfect way. At the same time, it provides outstanding results!

In order to reduce the purchase price of media, you usually need to lower high emission standards or implement emissions on surfaces of low quality. Does OPTIMAIZER direct traffic to the second category websites and uses bots in order to achieve better results?

– OPTIMAIZER works transparently on the account of the selected DSP platform, showing the user full control over the operation and implemented actions.
– The tool works according to the user-configured KPIs (site categories, % visibility, frequency of contact, surface list).
– We have designed the tool so that it would meet the highest standards of media purchase of the programmatic model.
– The advantage of OPTIMAIZER lies in computational processes and in the analysis of huge data sets – available and properly optimized in real time.

Why should I use a new tool and entrust my campaigns to an unknown system?

OPTIMAIZER is not a new tool on the market, it has been used successfully for over two years – the largest media groups and the global Customer (L ‘Oreal Poland &Baltics) used it for their emissions. It is fully proven and extremely stable software.
You can also implement your campaigns using the highest standards in the way market leaders do it.
Check out OPTIMAIZER and do not wait to save time and money!