FAQ
No, OptimAIzer is a system that can be integrated quickly and easily with key advertising platforms (Google Display & Video 360, META).
It operates transparently on the chosen platform, allowing all actions performed by the system to be visible in the main dashboards of these platforms (Google Display & Video 360, META).
The integration process with the specified DSP platform takes just a moment. All you need to do is grant the OptimAIzer system access to the given platform ( Google Display&Video 360, META) – just like adding a new user. That's it!
-OptimAIzer operates from the moment the campaign starts, and does not require several days to learn the campaign in order to implement any changes. It works and reacts continuously.
-OptimAIzer can target the following types: CPM, CPC, CPA, %Viewable, Completion Rate, CPV, vCPM, TrueView View Rate
-In addition to simply moving budgets, Google Display Video 360 has built-in optimization algorithms - however, none of them relate to campaign optimization on YouTube. Moreover, when automated bidding is selected at the IO level, we do not have the option to set the TrueView type. These algorithms only allow for:
– minimization of CPC/maximization of clicks
– minimization of cost per conversion/maximization of conversions
– maximizing viewable impressions
– maximizing quality video impressions (non-YouTube video)
None of the above algorithms allow for reducing CPM/CPV purchasing costs on YouTube.
By using OptimAIzer, you can be assured that your campaigns will be implemented in the most efficient way!
- YouTube Video Engagement Campaign
- YouTube Video Reach Campaign 3.0
- YouTube Audio Ads
- YouTube Target Impressions
- YouTube Bumper Commercials
- YouTube Non-skippable Commercials
- YouTube Skippable Cost per Mille
- YouTube Skippable Cost per View
- YouTube Video Conversion Campaign
-One of the main advantages of OptimAIzer is that it can operate on an unlimited number of accounts and efficiently manage any number of campaigns.
-It will handle both campaigns run by a single Client and hundreds of campaigns set up by a Media Agency with dozens of Clients.
- helps achieve above-average results in emissions vs. human execution
- allows for media budget savings – purchases media in the most cost-effective way while meeting configured KPIs.
- significantly saves time needed by Experts for setup, management, and optimization of campaigns.
–Unfortunately, human perception is limited; even the best expert cannot physically analyze and calculate hundreds of thousands of combinations (that affect campaign optimization, the outcome, and effective media purchasing) immediately and in a short period of time.
-Unfortunately, one person cannot effectively manage and optimize dozens of campaigns. However, a tool can handle an infinitely large number of campaigns, analyzing each one in the same impeccable manner while achieving outstanding results!
–OptimAIzer operates transparently on the selected DSP platform account, providing users with complete control over its operations
and the actions performed.
-The tool functions according to the KPIs set by the user (site categories, % visibility, contact frequency, ad inventory list).
-We have designed the tool to meet the highest standards of programmatic media buying.
-The strength of OptimAIzer lies in its computational processes, as well as the analysis of vast data sets – available and optimized appropriately in real time.
OptimAIzer is not a new tool on the market; it has been successfully operating for several years, including in international markets – handling campaigns for the largest media groups (GroupM, Wavemaker, Mindshare, Essencemediacom, OMD, Dentsu, IPG Mediabrands, Altavia.Kamikaze+K2) and global clients (L’Oreal Poland & Baltics, HALEON, Colgate, IKEA, Unilever, BOSH, Skyshowtime, PLAY) and many others!
It is a fully tested and remarkably stable software.
OptimAIzer is among the entities authorized and affiliated with the international association IAB (https://mapa.iab.org.pl/optimaizer/).
You too can execute your campaigns using the highest standards, just like the market leaders do!
Check out OptimAIzer and elevate your digital efforts: improving results, increasing efficiency, and saving time!
