Using one tool, you can significantly improve the effectiveness of your campaigns and apply your competences in the areas where you really need them.
A fully automated process of campaign optimization and insight into ongoing changes are an additional source of knowledge that you can use when planning further campaigns.
That's why we have created Optimaizer – a proprietary AI platform constantly saturated with the knowledge and experience of renowned specialists. It automatically optimizes campaigns at the expert level, at least. Or even better.
Optimaizer continuously analyses millions of combinations, ensuring the most effective purchase of media and high quality indicators at the same time.
Automatically.
Large number of campaigns
Conducting multiple campaigns simultaneously results in less commitment and depletion in control over each of them
Involvement of a specialist in many processes
A programmatic expert must usually run a campaign in terms of planning, optimizing or reporting. This includes customer meetings, statuses and strategy creation.
Analysis of huge amounts of data and metrics
In order to effectively manage a campaign and optimize it on an ongoing basis, a specialist must devote an enormous amount of time to analysing data and introducing appropriate changes to campaigns
Campaigns launched on holidays
The start of the campaign or the need to introduce optimization on a non-working day or a holiday has so far been practically impossible. It required the presence of a specialists who had to sacrifice their free time.
Limited availability of programmatic specialists on the market
This is a problem that agencies and corporations face on a daily basis. The training process of an expert is lengthy and the number of campaigns to handle is constantly increasing.
Difficult control over the campaign implementation process
Focusing on numerous processes not related to your campaign management makes the control over the whole process difficult. Errors in campaign configurations, interruptions in emissions and other errors frequently lead to considerable delays.
Optimaizer is the answer to the growing challenges of the industry
How it works
Campaign optimization is traditionally based on the analysis of reports which enable determining and implementing necessary modifications. Even an experienced Programmatic Expert is able to perform calculations manually only to a very limited extent.
The modern platform carries out all the necessary operations in a faster, more precise and definitely better way than a human. Without mistakes!
Optimaizer uses artificial intelligence, combined with expertise, to carry out the optimization process in a completely automatic manner. It starts downloading reports, analyses them, and uploads optimized campaign settings to the advertising platform.
Add Optimaizer to your DV360 account.
Optimaizer works transparently on the selected DV360 account. You can grant access to the entire ad account, selected advertiser or a single campaign.
How to do it?Make a usual campaign setup in your own DV360 dashboard and run the campaign.
The system constantly updates the campaign status and automatically enables the optimization process on newly launched campaigns
From now on, Optimaizer will take over the management of your optimization process.
Optimaizer continuously analyses millions of combinations and metrics, looking for solutions that will ensure the best cost and quality efficiency.
Changes to your campaign configuration are made fully automatically and do not require any involvement on the part of any specialist.
Changes to your campaign configuration are made fully automatically and do not require any involvement on the part of any specialist.
Track implementation and draw conclusions.
Optimaizer only works within the DV360, so you can see the changes made by the system in your DV account. Any changes to the settings are visible in the change history, so you can easily track their impact on campaign implementations. Use this knowledge to plan your next emissions!
807mln
807mln
realized media budget (from the beginning of 2021)
5381
5381
Number of optimized campaigns (from early 2021)
756000
756000
Number of optimizations implemented in campaigns (since early 2021)
Benefits:
Better results
Our system generates optimized campaign settings in milliseconds, which would be very time-consuming for a human to calculate. Thanks to algorithms, we are able to improve the effectiveness of the campaign by up to 40%.
More time
After launching your campaign, the system is fully automatic. Downloading reports, generating optimization, uploading files to the emission platform â don't bother, Optimaizer will do it for you.
No errors
When a specialist runs many campaigns simultaneously, it generates errors. Those errors are often very expensive. We have managed to automate a lot of manual, repetitive activities that usually occur during a campaign. We have practically eliminated the risk of errors.
Optimisation of labour costs
Depending on the specificity of the company, employees spend from several to several dozen hours a month on optimizing one campaign. Optimaizer essentially reduces their workload and allows you to tap into the unleashed potential in the areas you really need it.
Daily optimization cycle
Introducing daily optimizations manually can be cost inefficient, especially if your budget is small. The cost of automatic optimization is disproportionately lower than manual optimization and allows for their daily upload on all active campaigns.
Quick response to rate changes
The availability of advertising space and the cost of its purchase is changing on a daily basis day and depends on many circumstances. Optimaizer reacts dynamically to all such changes, allowing you to reduce the rates on the market at a particular time.
Average level of media cost reduction for TrueView campaigns
average increase in campaign quality level (VTR, CTR)
Reduction of labor-intensive costs in campaign setup and optimization
Optimaizer is the No. 1 tool in the field of AdTech technologies used by us in Digital / Programmatic campaigns.
With Optimaizer, we are able to continuously improve our results in the Digital area! It is an excellent tool that introduces a new quality to campaigns carried out in the Programmatic model
Optimaizer, working transparently on the DV360 / GMP account, generates significant savings and increases the effectiveness of campaigns implemented in the programmatic model
